Things to know about digital transformation in marketing & sales

Type

Brand & Content Management

Transforming Content Operations at bp

Here, we share insight from René Affolter into the transformation of content operations at bp — from decentralized, inefficient content creation to a centralized content operating model that unlocks the potential of personalized experiences.

Marketing Automation

Aarau's Digital Transformation: Creating a Smart City Step By Step

The cantonal capital of Aargau and our digital specialists jointly developed a way to transform Aarau into an inclusive smart city using the BSI Customer Suite.

Marketing Automation

From use cases to implemented customer journeys: how Atupri puts strategies into practice

Atupri seeks a customer experience that is as convenient, simple, straightforward, and self-explanatory as possible. gateB supported Atupri in various ways to improve the customer experience.

Digital Asset Management

Doing More With DAMs: Key Takeaways from Sarah Iskander’s Sessions at Henry Stewart DAM LA 2024

If you weren't able to attend Henry Stewart DAM LA 2024, we can give you some core DAM knowledge and best practice tips with these key takeaways from Sarah Iskander's sessions.

Digital Transformation

Generative AI in Action: gateB Breakfast Roundtable

Generative AI in Action: A Breakfast Roundtable. Which AI use cases are proving their worth? What’s next? Key takeaways from our breakfast roundtable.

Digital Transformation

AI in Marketing: When Campaigns Think for Themselves

Artificial intelligence supports more effective marketing campaigns, changing the marketing landscape forever.

Marketing Operations

From Code to Content: Using AI to Create Quality Brand Assets

To be successful with their online presence and marketing, brands need compelling content. AI models like GPT-4 offer an efficient way to automate and optimize content creation and editing. This article explores leveraging AI to create content that engages the target audience.

Digital Transformation

What prevents companies from achieving their digital transformation goals?

Digitalization is crucial for company growth, yet achieving goals often presents a challenge. We'll discuss potential reasons and approaches with Jasper Kehrli, Senior Consultant & Project Lead at gateB.

Digital Transformation

Digital Transformation: Does It Work? Here’s What the Data Says

MarTech Consulting

Our U.S. Holiday Season Closure Dates

Enterprise Content Management

We’re Honored! gateB Wins censhare’s 2023 Partner Award

Digital Transformation

Looking Back on What Moves Us Forward

Customer Experience

Building the Smart City Step by Step: How the City of Aarau Digitizes Processes (Event Recap)

Marketing Operations

Why all product focused businesses need a PIM

Digital Asset Management

Digital Asset Management - Precision Tool or Toolbox?

Customer Relationship Management

The Growing Pressure on Customer Experience: Practical Insights for a Seamless Customer Journey

Digital Asset Management

Digital Asset Management

MarTech Consulting

Doing It for a Decade: 7 Lessons Our U.S. Team Has Learned as We Celebrate 10 Years

Customer Data Platform

CDPs Compared: Bloomreach Engagement vs. Twilio Segment vs. Adobe real-time CDP

Customer Data Platform

Integrate your CRM with CDP for Smarter Customer Engagement

Data Consulting & Architecture

Ethical Data Management: It’s Now or Never

MarTech Consulting

Joins Us at the 2023 Swiss Customer Relations Forum

Marketing Automation

4 Use Cases for AI in Your Marketing Org

Customer Relationship Management

The importance of AI for marketing content and digital asset management

Enterprise Content Management

Webinar Recap: Effective Marketing Without Third-Party Cookies

Brand & Content Management

gateB partners with Eidosmedia on advanced financial CMS solutions

Customer Data Platform

CDP 101: Your Quick-Start Guide to Customer Data Platforms

MarTech Consulting

Event: Strong customer relationships through smart personalization

Brand & Content Management

Modern Content Operations: Does Your Organization Have What It Takes?

Digital Transformation

We're Closed These Holiday Dates to End 2022

Customer Relationship Management

The Top Customer Management Trends throughout the DACH Region

Marketing Operations

Wrapping Up 2022 With Lots of Gratitude

Digital Asset Management

DAM Made Easy: What to Know

Digital Asset Management

Missed Henry Stewart DAM NY? We'll Catch You Up

Data Consulting & Architecture

Building Data Skills: Roundtable Breakfast

Brand & Content Management

Sitecore Names gateB a Rising Star in its 2022 Partner Awards

Data Consulting & Architecture

All Together Now: Creating Data Harmony Across the Enterprise

Marketing Automation

The courage to change

MarTech Consulting

The Dos and Don’ts of Requests for Proposals

Digital Asset Management

DAM: The Key to Cross-Channel Content Management

Enterprise Content Management

What You Missed at our Content Ops Henry Stewart Webinar

Data Consulting & Architecture

Why Integrated Data Matters

MarTech Consulting

5 Common Martech Mistakes — And How To Avoid Them

Digital Asset Management

The Tagging Dilemma for DAM Management

Enterprise Content Management

Why Financial Service Providers Should Invest in Content Management

Marketing Operations

How We Can Address the Digital Skills Gap in Marketing

Brand & Content Management

It’s Time for Smart Brand Management

Workflow & Collaboration

How Your Company Can Use an MRM to Master the Challenges of Modern Marketing

Enterprise Content Management

Bürkert: A Content Delivery Portal for Increased Marketing and Sales Efficiency

Template Management & Document Automation

Combining a DAM and Content Enablement to Strengthen Sales

Template Management & Document Automation

Seamless Digital Work — With the Right Technologies

Clustering & Segmentation

Why Create Fictitious Personas When You Can Build Real Ones?

Marketing Automation

Reach Customers Better Thanks to Real-Time Triggers

Template Management & Document Automation

How Template Management and Document Automation Support Brand Success

MarTech Consulting

How To Get Your Team Excited About New Technology

MarTech Consulting

Headless Martech 101

MarTech Consulting

When is Martech Swapping Appropriate?

Digital Transformation

3 Benefits of Customizing Your Martech for Better UX (& a Challenge for Your Team)

MarTech Consulting

5 Tips to Integrate Your Martech

Marketing Operations

What a Marketing Consultant Can Do For You

MarTech Consulting

How to Fight Martech Bloat

Marketing Automation

Introducing Marketing Automation

Customer Centricity

4 Changes in Customer Expectations — And How They Affect You

Brand & Marketing Portals

How to Use Martech to Improve Brand Recognition

MarTech Consulting

5 Signs Your Marketing Team Needs Support

Enterprise Content Management

The Current Content Crisis and How You Can Solve It

Brand & Marketing Portals

Transforming Digital Assets Into Brand Value with a Brand Portal from gateB

MarTech Consulting

Does Your Martech Play Nicely Together?

Enterprise Content Management

Easier Content Management in Regulated Industries

Marketing Automation

From Push Marketing to Trigger-Based Marketing

Marketing Automation

Realtime-Triggers and Events: "Never Try, Never Learn"

Customer Centricity

The Future Belongs to Customer Thinkers

Customer Experience

Closing the Engagement Gap: How to Get Satisfied and Loyal Customers

Journey Orchestration

Multichannel Management in the Financial Sector

Journey Orchestration

Successfully Implementing an Omnichannel Personalization Strategy

MarTech Consulting

The 5 New Rules of Martech and Marketing Operations

MarTech Consulting

Swiss CRM Forum: On Dealing with Martech

Enterprise Content Management

3 Benefits of a Content Management Solution for Life Sciences Companies

Marketing Operations

Optimize Technology to Increase Marketing Productivity

Clustering & Segmentation

Continuously Optimize Customer Targeting with Behavior-Based Segmentation

Digital Transformation

10 Years of gateB: Steady Growth and Tapping into New Technologies

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