Things to know about digital transformation in marketing & sales

Type

Customer Data Platform

CDP 101: Your Quick-Start Guide to Customer Data Platforms

Software providers increasingly offer a targeted solution to deliver a stellar customer experience using company-wide data: a customer data platform — or CDP, for short.

MarTech Consulting

Event: Strong customer relationships through smart personalization

Get insights, best practices, and practical recommendations for the personalization and digitalization of your customer dialog. Join the discussion and exchange ideas with peers on March 29 at the Folium, Sihlcity (Zurich).

Brand & Content Management

Modern Content Operations: Does Your Organization Have What It Takes?

How does your organization move from the old ways into modern content operations?

Digital Transformation

We're Closed These Holiday Dates to End 2022

Every year, we shut down our U.S. gateB office at the end of the year. Here's our closure dates — and a look at why we do it.

Customer Relationship Management

The Top Customer Management Trends throughout the DACH Region

Learn more about our recent Customer Management Study shows the trends in customer management in the DACH region from a company's point of view.

Marketing Operations

Wrapping Up 2022 With Lots of Gratitude

As we look to 2023, we’ve got three things that have us feeling an extra dose of gratitude about the last year.

Digital Asset Management

DAM Made Easy: What to Know

To help you realize success with your DAM, the Aprimo team explored some best practices. As experts in the field, they made some excellent points and we wanted to pass them along.

Digital Asset Management

Missed Henry Stewart DAM NY? We'll Catch You Up

If you didn't get to Henry Steward DAM NY, we’ve got you covered. Here are quick recaps of some of our favorites from the event.

Data Consulting & Architecture

gateB Roundtable Breakfast

Brand & Content Management

Sitecore Names gateB a Rising Star in its 2022 Partner Awards

Data Consulting & Architecture

All Together Now: Creating Data Harmony Across the Enterprise

MarTech Consulting

The Dos and Don’ts of Requests for Proposals

Digital Asset Management

DAM: The Key to Cross-Channel Content Management

Enterprise Content Management

What You Missed at our Content Ops Henry Stewart Webinar

Data Consulting & Architecture

Why Integrated Data Matters

MarTech Consulting

5 Common Martech Mistakes — And How To Avoid Them

Digital Asset Management

The Tagging Dilemma for DAM Management

Enterprise Content Management

Why Financial Service Providers Should Invest in Content Management

Marketing Operations

How We Can Address the Digital Skills Gap in Marketing

Brand & Content Management

It’s Time for Smart Brand Management

Workflow & Collaboration

How Your Company Can Use an MRM to Master the Challenges of Modern Marketing

Enterprise Content Management

Bürkert: A Content Delivery Portal for Increased Marketing and Sales Efficiency

Template Management & Document Automation

Combining a DAM and Content Enablement to Strengthen Sales

Template Management & Document Automation

Seamless Digital Work — With the Right Technologies

Clustering & Segmentation

Why Create Fictitious Personas When You Can Build Real Ones?

Marketing Automation

Reach Customers Better Thanks to Real-Time Triggers

Template Management & Document Automation

How Template Management and Document Automation Support Brand Success

MarTech Consulting

How To Get Your Team Excited About New Technology

MarTech Consulting

Headless Martech 101

MarTech Consulting

When is Martech Swapping Appropriate?

Digital Transformation

3 Benefits of Customizing Your Martech for Better UX (& a Challenge for Your Team)

MarTech Consulting

5 Tips to Integrate Your Martech

Marketing Operations

What a Marketing Consultant Can Do For You

MarTech Consulting

How to Fight Martech Bloat

Marketing Automation

Introducing Marketing Automation

Customer Centricity

4 Changes in Customer Expectations — And How They Affect You

Brand & Marketing Portals

How to Use Martech to Improve Brand Recognition

MarTech Consulting

5 Signs Your Marketing Team Needs Support

Enterprise Content Management

The Current Content Crisis and How You Can Solve It

Brand & Marketing Portals

Transforming Digital Assets Into Brand Value with a Brand Portal from gateB

MarTech Consulting

Does Your Martech Play Nicely Together?

Enterprise Content Management

Easier Content Management in Regulated Industries

Marketing Automation

From Push Marketing to Trigger-Based Marketing

Marketing Automation

Realtime-Triggers and Events: "Never Try, Never Learn"

Customer Centricity

The Future Belongs to Customer Thinkers

Customer Experience

Closing the Engagement Gap: How to Get Satisfied and Loyal Customers

Journey Orchestration

Multichannel Management in the Financial Sector

Journey Orchestration

Successfully Implementing an Omnichannel Personalization Strategy

MarTech Consulting

The 5 New Rules of Martech and Marketing Operations

MarTech Consulting

Swiss CRM Forum: On Dealing with Martech

Enterprise Content Management

3 Benefits of a Content Management Solution for Life Sciences Companies

Marketing Operations

Optimize Technology to Increase Marketing Productivity

Clustering & Segmentation

Continuously Optimize Customer Targeting with Behavior-Based Segmentation

Digital Transformation

10 Years of gateB: Steady Growth and Tapping into New Technologies

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