Marketing Strategy vs. Reactivity: Getting Ahead of the Curve
Even in 2024, many marketing organizations let outside forces direct them rather than looking to a well-defined strategy for guidance. It’s time to change that.
Transforming Content Operations at bp
Here, we share insight from René Affolter into the transformation of content operations at bp — from decentralized, inefficient content creation to a centralized content operating model that unlocks the potential of personalized experiences.
Aarau's Digital Transformation: Creating a Smart City Step By Step
The cantonal capital of Aargau and our digital specialists jointly developed a way to transform Aarau into an inclusive smart city using the BSI Customer Suite.
From use cases to implemented customer journeys: how Atupri puts strategies into practice
Atupri seeks a customer experience that is as convenient, simple, straightforward, and self-explanatory as possible. gateB supported Atupri in various ways to improve the customer experience.
Doing More With DAMs: Key Takeaways from Sarah Iskander’s Sessions at Henry Stewart DAM LA 2024
If you weren't able to attend Henry Stewart DAM LA 2024, we can give you some core DAM knowledge and best practice tips with these key takeaways from Sarah Iskander's sessions.
Generative AI in Action: gateB Breakfast Roundtable
Generative AI in Action: A Breakfast Roundtable. Which AI use cases are proving their worth? What’s next? Key takeaways from our breakfast roundtable.
AI in Marketing: When Campaigns Think for Themselves
Artificial intelligence supports more effective marketing campaigns, changing the marketing landscape forever.
From Code to Content: Using AI to Create Quality Brand Assets
What prevents companies from achieving their digital transformation goals?
Digital Transformation: Does It Work? Here’s What the Data Says
Our U.S. Holiday Season Closure Dates
We’re Honored! gateB Wins censhare’s 2023 Partner Award
Looking Back on What Moves Us Forward
Building the Smart City Step by Step: How the City of Aarau Digitizes Processes (Event Recap)
Why all product focused businesses need a PIM
Digital Asset Management - Precision Tool or Toolbox?
The Growing Pressure on Customer Experience: Practical Insights for a Seamless Customer Journey
Doing It for a Decade: 7 Lessons Our U.S. Team Has Learned as We Celebrate 10 Years
CDPs Compared: Bloomreach Engagement vs. Twilio Segment vs. Adobe real-time CDP
Integrate your CRM with CDP for Smarter Customer Engagement
Ethical Data Management: It’s Now or Never
Joins Us at the 2023 Swiss Customer Relations Forum
4 Use Cases for AI in Your Marketing Org
The importance of AI for marketing content and digital asset management
Webinar Recap: Effective Marketing Without Third-Party Cookies
gateB partners with Eidosmedia on advanced financial CMS solutions
CDP 101: Your Quick-Start Guide to Customer Data Platforms
Event: Strong customer relationships through smart personalization
Modern Content Operations: Does Your Organization Have What It Takes?
We're Closed These Holiday Dates to End 2022
The Top Customer Management Trends throughout the DACH Region
Wrapping Up 2022 With Lots of Gratitude
DAM Made Easy: What to Know
Missed Henry Stewart DAM NY? We'll Catch You Up
Building Data Skills: Roundtable Breakfast
Sitecore Names gateB a Rising Star in its 2022 Partner Awards
All Together Now: Creating Data Harmony Across the Enterprise
The Dos and Don’ts of Requests for Proposals
DAM: The Key to Cross-Channel Content Management
What You Missed at our Content Ops Henry Stewart Webinar
Why Integrated Data Matters
5 Common Martech Mistakes — And How To Avoid Them
The Tagging Dilemma for DAM Management
Why Financial Service Providers Should Invest in Content Management
How We Can Address the Digital Skills Gap in Marketing
It’s Time for Smart Brand Management
How Your Company Can Use an MRM to Master the Challenges of Modern Marketing
Bürkert: A Content Delivery Portal for Increased Marketing and Sales Efficiency
Combining a DAM and Content Enablement to Strengthen Sales
Seamless Digital Work — With the Right Technologies
Why Create Fictitious Personas When You Can Build Real Ones?
Reach Customers Better Thanks to Real-Time Triggers
How Template Management and Document Automation Support Brand Success
How To Get Your Team Excited About New Technology
When is Martech Swapping Appropriate?
3 Benefits of Customizing Your Martech for Better UX (& a Challenge for Your Team)
5 Tips to Integrate Your Martech
What a Marketing Consultant Can Do For You
How to Fight Martech Bloat
Introducing Marketing Automation
4 Changes in Customer Expectations — And How They Affect You
How to Use Martech to Improve Brand Recognition
5 Signs Your Marketing Team Needs Support
The Current Content Crisis and How You Can Solve It
Transforming Digital Assets Into Brand Value with a Brand Portal from gateB
Does Your Martech Play Nicely Together?
Easier Content Management in Regulated Industries
From Push Marketing to Trigger-Based Marketing
Realtime-Triggers and Events: "Never Try, Never Learn"
The Future Belongs to Customer Thinkers
Closing the Engagement Gap: How to Get Satisfied and Loyal Customers
Multichannel Management in the Financial Sector
Successfully Implementing an Omnichannel Personalization Strategy
The 5 New Rules of Martech and Marketing Operations
Swiss CRM Forum: On Dealing with Martech
3 Benefits of a Content Management Solution for Life Sciences Companies
Optimize Technology to Increase Marketing Productivity
Continuously Optimize Customer Targeting with Behavior-Based Segmentation
10 Years of gateB: Steady Growth and Tapping into New Technologies