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DAM Made Easy: What to Know

Recently, our partner Aprimo dove into the topic of digital asset management systems — or DAMs. As they said, “An effective digital asset management (DAM) system can be the single source of truth for your assets. Proper organization, management, and governance are the keys to success.”

To help you realize success with your DAM, the Aprimo team explored some best practices. As experts in the field, they made some excellent points and we wanted to pass them along.

Determine the right timing to implement or improve your DAM

If your organization doesn’t already have a system in place to manage its digital assets, it’s time to zoom out and look at how assets are currently stored, organized, and used. Aprimo suggested you may need a DAM if:

If you already have a DAM, you might still benefit from zooming out. Does your current DAM:

If not, it might be time for an upgrade.

Know that it can be easier than you think

“Implementing or replacing a DAM solution isn’t as complicated as it might seem,” Aprimo says. “A modern DAM should be flexible and allow you to get started quickly, even at a high level.

To ensure your transition is smooth, they recommend the following order of operations:


That should give you a straightforward process, but implementing a DAM or transitioning to a better solution does require time and focus. If your team doesn’t have the bandwidth for that right now — but sees the benefit of an improved approach to digital asset management — consider bringing in a consultant. A team like ours can help you walk through each of the above steps while keeping excess work off your plate.

Plus, as DAM implementation and integration specialists, we can offer our expertise to help you choose the right solution. Then, we can ensure it works seamlessly with the rest of your martech stack and train your team on using it. In fact, Aprimo says, “Working with experts is the best way to make the most of your DAM.”

With so many ways to interact with brands, customers have higher expectations of brands than ever. Successful marketers have to ensure that every customer touchpoint delivers rich, engaging, and interactive experiences. Digital Asset Management solutions can help.

Download Aprimo DAM Product Brochure

DAM homepage

Search feature

Asset overview

Asset meta data

Asset report

Leverage AI

Tagging makes all the difference when it comes to a DAM’s long-term functionality, but it can require a lot of work. At least, that’s the case if you don’t implement AI. With an AI-supported DAM, though, you can get benefits like:


Think through governance

Any good DAM comes with a governance plan, or per Aprimo, “a simple set of rules for adding, organizing, and managing assets within your DAM.”

Without this critical piece, your DAM can fall apart, quickly becoming a mess of disorganized, hard-to-use assets. Fortunately, our team can not only help you find and implement the right DAM, but we can also develop a scalable governance plan for you.

With countless DAM vendors out there today, your organization has options. In fact, there are so many choices out there that it can feel overwhelming. We can help. By partnering with best-of-breed DAM vendors, our team has the ability to connect you with the best fit for your organization — both now and as you grow.

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