In the competition for customer attention and loyalty, which companies will win? The ones that enable high-quality and maximally individualized interactions in all phases of the customer journey.
With digitalization, products (the what) are increasingly becoming commodities, while the surrounding experience (the how) is becoming a key success factor — in lead generation and customer acquisition as well as in customer retention.
Often, it's the increasing number of interaction points and human-technology-process silos that make more and better personalization difficult (not to mention the lack of resources within the organization).
How can your organization, department, or team move from traditional ways of working to a data and technology-driven method that improves the personalization of the customer experience?
At our event on Wednesday, March 29 in Sihlcity, Zurich, we will provide answers. Join our keynote speakers, roundtable guests, and partners to learn more.