What is the biggest challenge?
There is no doubt that the hurdles are particularly high for companies in regulated industries — starting with the regulations themselves, which can differ from region to region. Another hurdle is the increasing customer expectations of consistent brand communication across integrated channels. To reach customers on all channels at the respective touchpoints of the customer journey, companies need to take special care in coordinating their customer communication.
This requires smooth coordination and communication between the company's various brands and departments. This presents a challenge that can quickly push a company's capacities to their limits — and put the implemented content lifecycle management system to the test.
How can you optimize your content lifecycle?
The first step: Take a critical look at your entire content production and approval process. Maybe there is already a need for optimization during the conception and creation of content. Or distribution via the various channels requires more time than necessary. Don't be satisfied with cumbersome and time-consuming processes. By optimizing those processes, you can significantly simplify your daily work routine and invest more resources in your core business.
Another important measure that many companies miss: Content recycling, i.e., the reuse of already created content. The regular production of high-quality content is associated with a high expenditure of time and money. You don't have to generate new content again and again to reach your target groups. On the contrary: in many cases, existing content can simply be revised, which is particularly beneficial for companies in highly regulated markets. At this point, it pays off if the content has been properly stored and archived. Only then can it be easily retrieved at a later date for reuse.
Finally, you should critically review your current content management system. Is it still fulfilling its purpose or are you missing certain functions? Can you map the entire content management process in it? Modern content lifecycle solutions enable organizations to easily create, store, share, and reuse content. By moving to a centralized content platform, you can enjoy a number of benefits, including greater convenience and security in complying with regulations.
