A central location for global and local marketing assets
Every digital and physical touchpoint offers the opportunity to create relevance and added value for the customer. To effectively leverage this opportunity — personalizing every content-based interaction with customers at the relevant time and on the desired channel — requires a new kind of content operating model.
With the team at bp, we are revolutionizing the content management process — from ideation to creation and distribution on different channels.
For bp, gateB implemented Aprimo's digital asset management and workflow solution. This established a centralized location for global and local marketing assets. With this in place, sharing and reusing content is made easier and playout is accelerated. Operational activities become more efficient and collaboration is encouraged.
Following clearly defined guidelines and using standardized templates within Aprimo ensures that the content is consistent with the image and values of the company's brand. This is key because without consistency, content cannot be scaled. Without scaling, the potential of personalization cannot be fully tapped.
Only with a large amount of personalizable content is it possible to respond better to different customer groups on different channels including websites, social media, email marketing, blogs, etc.
Scalable content allows bp to enable personalized experiences, ensure a consistent brand presence, automate the use of different channels, increase visibility, and boost adaptability.
Deploying this strategy, companies can successfully and engagingly communicate with their target audience, drive business growth, and achieve their marketing goals.