CPG & Retail
Consulting, implementation, integration, and enablement
Martech stack integration
Connect your DAM, PIM, syndication tools, and more, enabling real-time, low-lift deployment of accurate information.
Digital shelf optimization
Leverage smart tools and automation to get consistency in the way your products display across different retailers while aligning with their specific requirements.
Artificial intelligence
Respond faster and more precisely to customer preferences and retailer needs by using AI for content creation, data analysis, and more.
Tracking and reporting
Get valuable insights to power informed decision-making about your marketing programs.
Case Studies
Eventual phased implementation of a Content Hub combining digital asset management (DAM) and product content management (PCM), starting with consultation and support for an initiative to allow data to flow from the SAP master data governance (MDG) platform to the PIM solution, then on to syndication tools.
Why retail and CPG companies choose gate B
Bridging the gap between business objectives, operations, systems, and data to drive client interactions that matter.
Profound business understanding paired with data and technology know-how.
Consulting, implementation, integration, and enablement services all in one place.
Backed by an agile, results-focused team with a proven track record.
Ecommerce gives your brand ample opportunity to be in front of a wide range of customers. But the folks who visit your website might expect a different brand experience than the ones who find you at a big box retailer.
Fortunately, the right customer engagement tools can help you be all things to all people. With a strong content management system, for example, your marketing managers can create media-neutral content, then deploy it in a rule-based way on a wide variety of channels. This lets you tailor the way your brand presents to individual customer preferences while still aligning with retailer requirements.
You need a way to feed your master data into your DAM and PIM, then onto your syndication tools. All of these components need to function seamlessly together so that your team can push marketing content out in real-time, complete with the correct information and updated product imagery. At the same time, you need to comply with different retailer requirements while maintaining brand consistency no matter where a customer finds you.
We can help you choose the right marketing tools for your brand’s specific needs, then integrate them to deliver the automation you need. This way, you optimize and act on your digital shelf strategy without creating extra lift for your team.
What our clients say about us
"We are thrilled with the iterative way of working with gateB. We wouldn't want to miss the campaign dashboard created in this way in our everyday work."
"We are very satisfied with gateB's performance and commitment: very close to the customer, always focused on finding a solution - and besides, it's really fun to work with gateB's team."
"The Data Scientists and Consultants from gateB were a great help to us in introducing a trigger-based marketing approach."
Gemeinsam mit führenden Software-Partnern stellen wir leistungsstarke Lösungen sicher
With Adobe Experience Cloud and its suite of products and services companies can harness their data and deliver personalized experiences that drive business growth and customer loyalty. Adobe Experience Cloud is an open system that transforms data into robust customer profiles. These profiles update in real time with AI-driven insights — so companies can deliver the right experiences and content across every channel.
Adobe was named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms.
gateB is a Consulting & Integration Partner for Adobe’s Experience Cloud.
Aprimo offers industry-leading digital asset management and work management solutions that help your teams spend their time and effort on content and marketing strategies that actually drive business outcomes and reach customers in the right channels. Its powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.
Aprimo Named a Leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic.
It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey.
Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.
gateB is a Consulting & Integration Partner for the product suite of Bloomreach.
BSI, a Swiss software company, offers a comprehensive platform for the digital transformation of customer relationships through its BSI Customer Suite. Based on many years of industry expertise, the company develops and sells powerful, specially designed solutions for retail, banking and insurance industries. It was founded in Baden in 1996, has seven additional offices in Germany and Switzerland and employs approximately 400 employees. BSI’s customers include market-leading companies in Europe.
gateB is a Consulting & Integration Partner for the entire BSI Customer Suite covering BSI CX, BSI CRM and BSI Artificial Intelligence.
CI HUB is the industry standard in-app connectivity software. Whether you work in the creative department, planning, sales, documentation, legal, or digital rights management – you access verified and compliant content in real-time from anywhere in the world.
CleverTap is an all-in-one engagement platform that enhances customer lifetime value by creating personalized experiences for customer retention. It allows businesses to design individualized journeys and optimize experiences in real time with its comprehensive analytics and AI capabilities.
The platform integrates experiences across touchpoints and is powered by TesseractDB™, the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. Trusted by 2000 clients including EA, TED, and AirAsia, CleverTap is supported by investors like Peak XV Partners and Tiger Global. Headquartered in Mountain View, California, it has a global presence in major cities.
Databricks is the data and AI company. With origins in academia and the open source community, Databricks was founded in 2013 by the original creators of Apache Spark™, Delta Lake and MLflow. As the world’s first and only lakehouse platform in the cloud, Databricks combines the best of data warehouses and data lakes to offer an open and unified platform for data and AI.
Eidosmedia is a leading global provider of integrated publishing solutions for the digital lifecycle, from user-friendly content creation and expressive design to cross-channel publishing.
Eidosmedia's innovative platforms are used by the largest media companies, investment banks, rating agencies and commercial newsrooms in the US, Europe and Asia. Each day, more than 6,000 analysts and editors utilize the system delivering relevant and business-critical content to more than 30 million recipients worldwide.
Enterprise Bot, founded in 2017, leverages GenAI technology to redefine customer engagement and operational processes for businesses worldwide. Headquartered in Switzerland, our company embeds cutting-edge AI into popular software suites such as Genesys, BSI or Salesforce, enhancing customer interactions across email, voice, and chat.
Frontify is the all-in-one brand management software for increased brand consistency and efficiency for all brand-touchpoints. With Frontify, you can define your brand’s core with dynamic brand guidelines, centralize every digital asset, build a design system for digital efficiency, and create customized templates for always on-brand marketing collateral. The Frontify platform is super intuitive and user-friendly to enable everyone.
Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
MARMIND is a leading international vendor of Marketing Resource Management software designed to help global brands optimize resources and increase ROI.
MPP.360 is the leading marketing production platform to orchestrate and automate the production of marketing materials. MPP.360 enables marketing departments to produce their printed and digital advertising and content substantially faster, more accurately and more effectively than ever before.
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Pitcher, the leading provider of Sales Enablement 2.0 solutions, enables commercial teams to sell more effectively and to better engage customers while slashing time required for preparation, follow-up, and admin tasks. Pitcher’s intelligent end-to-end selling solution applies AI to the full selling spectrum: pre-call planning, just-in-time training, dynamic pitch decks, real-time inventory/pricing/order management, one-click DSR meeting follow-up, and post-meeting critiques. All content and customer interactions are automatically captured in the CRM.
Turn your data into visuals with advanced data-analysis tools, AI capabilities, and a user-friendly report-creation tool.
Salesforce's cloud-based software is designed to help businesses find more prospects, close more deals, and wow customers with amazing service. Customer 360, the complete suite of products, unites sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping brands grow relationships with customers and employees alike.
Sitecore's innovative solutions empower brands to create unforgettable digital connections with their customers that turn consumers into fans. For organizations across industries, every team and customer benefits from Sitecore's integrated, composable solutions. From content to commerce, Sitecore enables unforgettable experiences at every stage of the customer journey.
gateB is a Consulting & Integration Partner for Sitecore’s digital experience solutions.
Smint.io developed the first Content Activation Platform that enables companies to publish their content directly from their DAM or ECM (e.g. SharePoint, Google Drive, Box) in form of a Brand Portal, Press Portal or Media Download Center.
World’s leading brands use Smint.io Content Portals to leverage their DAM investment and improve their brand experience.
Smint.io is an Austrian B2B SaaS company and was founded in 2018 by serial entrepreneur Reinhard Holzner.
Storyblok is a leading content management platform empowering businesses to seamlessly manage and distribute content. With a focus on flexibility and user-friendliness, the platform enables businesses to create dynamic and personalized experiences across various channels, maximizing their online engagement.
Since 2014, Templafy has pioneered a content enablement platform to solve disconnected content and enable users to create high-performance business content fast.
Disconnected content is when content-elements (e.g., images, metadata) needed to create business content, such as documents or presentations, are stored in different places, making getting work done difficult and time-consuming. Templafy’s solution connects content across all company-owned platforms and brings it directly to the end-user in an intuitive workflow.
Today, enterprises worldwide use Templafy’s content enablement platform to strengthen their brand, ensure compliance and enable employees to create high-performance business content with ease.
Your martech should scale with your brand. Tenovos does exactly that thanks to their enterprise SaaS Global Marketing Supply Chain™ (GMSC) platform. This unified content platform moves with you from ideation to distribution, using the latest advancements — like machine learning and AI — along the way to make your life easier.
With their GMSC, you decrease time-to-market, make it easier to track your processes, and boost efficiency. Their content store makes it simple to manage the lifecycle of your assets, while their workstream feature helps you manage your asset pipeline. Plus, Tenovos is designed to easily integrate into your existing martech stack.
Segment is a world leading customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.
More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver
compelling user experiences.
gateB is a Consulting & Integration Partner for Segment’s CDP.
Uptempo is the combination of three leading innovators in the marketing performance management space: BrandMaker, Allocadia, and Hive9. Together, they provide a complete end-to-end marketing operations suite for 625K+ marketers at 350+ leading enterprises globally.
With all the features of a cloud-based headless content hub, its intuitive authoring tools, flexibility and speed, the viingx content platform is the solution for managing and delivering any content - from simple documents to complex structured data.
Workfront is a leader in online work management software, delivering streamlined workflows, centralized projects, and simpler feedback loops and recordkeeping. With their modern work management platform, everyone’s work lives together with all digital assets in a single location so companies can analyze, optimize, and automate their workflows.
With Workfront it becomes easy to eliminate bottlenecks, put a stop to duplicated efforts, and smooth the resulting frustrations. The greater efficiency frees up time for increased creativity. At the same time, built-in measures ensure compliance and consistency to protect the brand without a second thought.
Workfront is recognized as a Leader in the Forrester Wave™: Collaborative Work Management Tools, Q4 2020 Report
yawave is a cloud-based user interaction suite that connects content and users. With the content hub, content can be centrally created, managed, and published across channels. With the user platform, contacts are developed into an active, loyal community.
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gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
USA
Managing Director USA
Sarah is the Managing Director of gateB Consulting, Inc. (USA) and is responsible for leading and developing the implementation and consulting business in the American market. She has years of experience in marketing and consulting for large companies. Sarah knows exactly what drives brands and how to strengthen them through digitalization.
Managing Director Singapore
Since the boom of the internet, Mark has been advising medium and large enterprises on executing their digital initiatives. With a strong focus on customer experience, he now helps brands across APAC to create personalized journeys and content through data. He also supports them in improving their operational efficiency with hand-picked, customized martech solutions.
