Does your martech work beautifully as one integrated stack – or is it more of a tangled mess? Here are three actionable ways to optimize your tech so it makes your work life easier and your department more successful.
Does your martech work beautifully as one integrated stack – or is it more of a tangled mess? Here are three actionable ways to optimize your tech so it makes your work life easier and your department more successful.
Don't ask questions with a solution already in mind. You might think you need a DAM, CMS, workflow management platform, etc., but talk to your team first. Take a step back and understand the pain points. Then, armed with that knowledge, you can explore a solution. You may not need anything new at all. Optimizing and interconnecting your existing martech could make the difference your team needs.
The ideal stack for your organization almost definitely will look different from any other. The best stack doesn't necessarily consist of the best individual pieces. It's one where all those pieces are integrated and work in harmony. Like any good puzzle, connectivity is key. Don’t get distracted by the newest, flashiest solutions. Choose martech that will play nicely with the solutions you already have in place.
It can be tempting to only shop turnkey solutions, but that can be very limiting. These solutions are designed to be universal, which means they'll fit everyone – sort of. They won't, however, meet your specific needs. Customizing martech so that it serves your actual needs is the key to not paying for more than you need and not getting stuck with a tangle of different solutions that don't talk to each other. Customization might be more work on the front end, but it pays off long-term.
We have many years of experience in implementing tailor-made marketing software in numerous companies in a wide range of industries, from SMEs to global corporations, from the service sector to industrial companies.
Want to learn more? We would be happy to assist you in ensuring that your martech plays together well.
Speak with our experts:
Management
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Olaf started building gateB in 2009 with a focus on helping companies digitize and optimize their marketing processes. Today, digital transformation touches and affects all business areas. As a result, Olaf has further developed gateB together with the management team. Now, the company is globally positioned and supports renowned organizations in fully tapping their digital potential and strengthening their customer relationships in the long term.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Digital Transformation
gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
Sarah is the Managing Director of gateB Consulting, Inc. (USA) and is responsible for leading and developing the implementation and consulting business in the American market. She has years of experience in marketing and consulting for large companies. Sarah knows exactly what drives brands and how to strengthen them through digitalization.
gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
Marketing Operations
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
René has been working in the field of enterprise software for more than 15 years, eight of them as Head of European Business Development for a provider of license accounting software in London. Since 2014, René has been responsible for marketing operations, brand experience and content management as Managing Director at gateB, as well as Deputy CEO for Business Development of the gateB enterprise. He also has extensive experience in the evaluation and implementation of digital asset management (DAM), marketing resources management (MRM), enterprise content management systems (CMS), brand portals and marketing planning systems.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Customer Experience
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Marco is a consultant with a focus on driving business value through the use of data and technology. He is a member of the gateB leadership team and has helped shape the company’s growth path from its inception to a leader in data-driven customer engagement. As Managing Director, he is responsible for customer intelligence and customer experience.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Customer Intelligence
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Robert is one of Switzerland's leading pioneers in data-driven marketing. For more than 20 years, he has been active in various functions in the field of direct marketing. He also lectures at several universities on the topics of data-driven and digital marketing. Since 2015, Robert has been responsible for the business development of intelligent customer engagement at gateB. He supports companies by using data and data-based methods to make their customer relationships smarter and more efficient in order to improve both the customer experience and the profitability of the company.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Content Management
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Uli is a pioneer in omnichannel marketing. He has been advising companies from a wide range of industries on the introduction and implementation of digital communication and publication systems for over 15 years. His expertise spans all areas of digital asset management (DAM) systems, product information management (PIM) & e-commerce, web-to-print and brand management and publication automation. As a member of gateB's management team, he is jointly responsible for the sale and implementation of digital solutions, as well as the expansion of the growing business.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Human Resources
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Laura is our HR Manager and has been working with gateB for many years. Together with her team, she is responsible for the entire employment lifecycle. Simultaneously, she acts as the point of contact for all concerns relating to human resources. With a lot of heart and soul, she takes care of the well-being of gateB employees and, in doing so, significantly contributes to gateB’s success.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
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gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
USA
gateB Consulting, Inc.
815 Hampton Drive
Venice, CA, 90291
USA
Thank you for your interest
You will receive an email shortly to confirm your address and subscription.
