Data & Analytics

We collect, analyze, and utilize data to optimize the entire customer lifecycle — from acquisition and lead generation to upselling, cross-selling, and churn prevention.

The potential of data and analytics.

Data only generates real value when it's interpreted correctly and used to inform sound decisions. We believe that data is the key that unlocks success. “No data. No analytics. No value.”

Our services

What we offer in the field of data & analytics.

Übersicht

Data Architecture

We lay the technical groundwork so that that customer data doesn’t remain siloed. Using a scalable data architecture, we define how data is collected, structured, and activated from the source to the touchpoint. The result: personalized, relevant customer experiences.

Data Platforms & Integrations

We integrate various martech systems (CRM, marketing automation, e-commerce) into a unified data ecosystem. This allows us to break down silos, create real-time transparency, and manage touchpoints using up-to-date customer data. That drives consistent experiences and higher CLV.

Analytics & ML Modeling

We turn customer data into actionable recommendations. Using analytics and machine learning, we identify patterns, predict behavior, and automate decisions — from next-best offers and churn prevention to dynamic segmentation.

Business Intelligence Reporting & Dashboards

We distill marketing and sales data down to the essentials: dashboards and automated reports that show you in real time what’s working — and what isn’t — from campaign performance to customer journey to ROI. Instead of Excel messes and outdated numbers, you get clear insights for informed decisions.

What sets us apart

No data, no value.Nothing works without data and analytics.

"We make data and analytics truly actionable rather than merely available. To do this, we implement integrated systems that operate automatically — with a direct impact on customer ROI.

We understand data, use analytics strategically, and consistently align both with customer value. In doing so, we combine consulting expertise, technology, and data intelligence into an approach that not only makes companies more efficient but also transforms them into sustainable, future-ready, data-driven organizations.”

Robert Schumacher, Director

CommonChallenges

Our customers aren't alone in facing these challenges. That's why we've worked to find the right solutions.

Fragmented customer views

Customer data is scattered across CRM, marketing automation, e-commerce, customer service, and other systems. No one has a complete overview of the customer journey: not marketing, sales, or support.

Lack of personalization at scale

Customers expect relevant, personalized experiences, but manual segmentation and campaign management aren't scalable. A scattershot approach to marketing wastes budget and fails to deliver results.

No measurable insights into ROI and CLV

Marketing, sales, and customer service use different metrics, and reports are often outdated or inconsistent. Teams lack clarity about which initiatives actually create value and which customers are profitable.

Interdepartmental silos

Each department works with its own tools, data, and goals. Marketing doesn’t know what sales is doing, and customer service has no overview of marketing activities. That means the customer experiences disconnects instead of a seamless journey.

This is what we mean by impact.

More about us

<15%

Expenditure for upselling and cross-selling

>30%

Reduction in attrition rate

25%

Increase in new customer acquisition rate

higher qualified pipeline

Our references

Companies get data analysis that delivers real value with gateB.

Development of predictive models to identify cross-sell potentials and next best actions. Targeted support of B2B sales and customer service through prioritized recommendations that generate measurable impact: a revenue increase of 15 percent.

Swiss Post Ltd.

Design and implementation of a marketing analytics dashboard for different stakeholders and information needs. A unified KPI logic, role-based views, and clear insights enable faster decisions, and the tailored use for each target group ensures high acceptance.

Sika Switzerland AG

Design and configuration of a BSI solution including customer journeys or "stories," design implementation, data modeling, and interface connections. Implementation within six months delivers rapid ROI while integrated predictive models significantly reduce churn rates through precise scores.

Transgourmet

Development of predictive models to maximize fundraising revenue paired with the creation of a campaign dashboard for evaluation and optimization. Data-driven segmentation enables more precise targeting while focused management increases campaign impact.

Caritas Switzerland

Our software partners