Services

Development and implementation of an agent-based workflow for lead generation for market research, target-specific content creation, and channel-appropriate campaign deployment. Signals are automatically recorded, transformed into publication-ready content, and verified and approved through a human-in-the-loop process, delivering more precise market targeting and scalable sales support.

Creation and distribution of all POS materials through a highly automated system. The decentralized provision and localization enable efficient adaptation of templates and content for locations throughout the USA. This standardizes processes and secures brand consistency.

Implementation of an automated pitchbook and client presentation solution for the bank's relationship managers. The efficient compilation and updating of relevant data reduce manual preparation and enable consistently up-to-date, accurate sales documents.

Development of a communication platform for the sales front with over 300,000 active portal users. It supplies around 190 hospitals and 2,400 care centers with relevant materials, enabling the customization of templates — including order management for personalized variants.

Evaluation, architectural concept, and implementation of a digital asset management (DAM) solution. From requirements analysis and tool selection to implementation, structures, metadata, and workflows were established to centrally manage assets and efficiently provide them across teams and channels.

Implementation of a marketing planning tool for the centralized management of the design, organization, implementation, and measurement of all marketing activities. The solution creates transparency about budgets, timings, and performance and supports consistent, data-driven campaign planning across all teams.

Implementation of a smart enterprise content management platform and integration with various adjacent systems. The creation, translation, and automated distribution of content through various channels enables a high degree of personalization in customer communication.

Design and implementation of automated customer journeys, including event management automation and orchestration of touchpoints like emails and landing pages. Data-driven segmentation ensures consistent, personalized communication across all relevant channels.

Design and configuration of a BSI solution, including customer journeys or "stories," design implementation, data modeling, and interface connections. Implementation within six months delivers rapid ROI while integrated predictive models with precise scores significantly reduce churn rates.

Development and implementation of a social media agent for listening, ideation, briefing, and channel-appropriate copywriting. Topics are automatically identified from external sources, converted into structured briefings, and prepared as publication-ready content — with human-in-the-loop approval for maximum brand consistency at massively increased production speed.

Introduction of a digital asset management (DAM) solution for coordinated access to necessary content. A clear structure and organized storage of various media formats enable efficient finding, reuse, and consistent deployment of assets across teams and channels.

Consulting, conception, and prioritization of potential use cases, including the definition of pilot projects and MVPs with a clear LAB orientation. Comprehensive testing, ROI calculations, and structured validation help with quick decision-making and scaling.

Implementation of a content management solution for the annual report. Multiple user groups edit content directly in the layout, financial reporting is highly automated, and language services for translations are seamlessly integrated. This results in consistent report versions available more quickly across formats, languages, and approval processes.

Implementation of a CRM to increase efficiency in customer service and sales, including integration into the ERP system landscape and telephony. Process transparency grows, and efficiency potentials become visible. In ticket routing and transcription, AI support increases efficiency.

Development of a marketing portal for AMAG to centrally manage the planning and creation of advertising materials. The solution supports local dealers and partners with workflows, templates, and rapid deployment, shortening lead times and significantly improving brand consistency.

Implementation of a CRM for customer service, which enables handling of customer inquiries across all platforms. Customer data sets are migrated, BI reporting is implemented, and suitable APIs and a knowledge database are available to the team.

Implementation of a global digital asset management (DAM) and workflow solution as a central hub for global and local marketing assets. Content can be efficiently shared, reused, and deployed faster. The standardized DAM also creates a clean basis for marketing inputs.

Implementation of a complex digital asset management (DAM) system — from the initial needs analysis through conception, technical implementation, and integration with surrounding systems to user training. Existing assets were structurally migrated into the new system.

Conception, execution, and support of a comprehensive training and enablement program for the introduction of new technologies, including preliminary needs analysis, specific training formats, ongoing support, and adoption for sustainable anchoring.