References
Conception and implementation of the design for the newsletter and landing pages within the marketing automation solution. That way, the corporate identity/corporate design (CI/CD) is consistently reflected in customer interactions.
Data-based identification of patterns and clusters within existing customers. This allows for more effective segmentation so that sales can better target customers.
gateB has implemented a global digital asset management (DAM) and workflow solution for bp, providing a central location for global and local marketing assets. This solution makes sharing and reusing content easier and distributing it faster. Operational activities gain efficiency and collaborative efforts get support. The standardized and optimized DAM also creates a clean basis for marketing inputs into generative AI models.
Digitalization and automation of the registration and handling process of the festival 'Aarauer Maienzug' by means of a marketing automation solution.
Implementation of state-of-the-art marketing technology for greater efficiency in annual and sustainability reports.
Consultation for the digitalization of customer interactions to implement increasingly seamless and personalized customer journeys, starting from personas.
Definition of behavior-based customer segmentation for better customer understanding and more effective customer communication.
Implementation of a marketing planning tool for optimal design, organization, execution and measurement of all marketing activities.
Introduction of a digital asset management (DAM) solution for coordinated access to required content and clear, well-organized storage of a wide variety of media.
Eventual phased implementation of a Content Hub combining digital asset management (DAM) and product content management (PCM), starting with consultation and support for an initiative to allow data to flow from the SAP master data governance (MDG) platform to the PIM solution, then on to syndication tools.
Development of an app for social interaction between gamers. The platform enables making friends, sharing game clips, building communities and much more.
Use of text mining and data-based categorization algorithms to identify incoming customer communications by topic and automatically route them to the right place, delivering more efficiency and greater ease in customer service.
To measure the effectiveness of the multi-phase analog and digital campaigns for members of the IKEA Family program, KPIs were both defined and visualized in an appealing dashboard. Now, accurate conclusions can be drawn to better plan follow-up campaigns.
Implementation of an intelligent enterprise content management platform and integration with various peripheral systems. The creation, translation and distribution of content in a wide variety of channels is highly automated and enables a high degree of personalization in customer communication.
Bereitstellung einer maßgeschneiderten Lösung für lokales Marketing, um Immobilien weltweit zu stärken. Das entstandene Starworks-Portal konzentriert sich auf eine Web-zu-Veröffentlichungslösung, die auf editierbaren Vorlagen basiert und mit dem DAM von Starwood integriert ist.
Conception and implementation of newsletter and landing page design within the marketing automation solution (BSI CX) so that customer interactions reflect corporate identity and corporate design (CI/CD) guidelines.
Increased personalization of the newsletter through specific elaboration of content based on age and gender to deliver a significant improvement of the click-through rate.
Implementation of annual report creation using the latest marketing technology for greater efficiency.
Implementation of the latest marketing technology for greater efficiency in creating business reports.
Implementation of a combination product information management (PIM) and digital asset management (DAM) solution, enabling the syndication of generic medications for a broad range of retailers around the world.
Development of predictive models to map cross-sell potential and next best actions, supporting B2B sales and customer service and increasing revenue by 15%.
Implementation of a central, easy-to-use brand portal to distribute new assets after a rebrand to both internal teams and external partners, allowing them to both download branded assets in a variety of formats and submit work for corporate approval.
Introduction of a digital asset management (DAM) solution for coordinated access to required content and clear, well-organized storage of a wide variety of media.
Development of a customized customer segmentation solution for better customer understanding and highly personalized customer interaction.
Introduction of a digital asset management (DAM) solution for coordinated access to required content and clear, well-organized storage of a wide variety of media.
Design and implementation of a marketing analytics dashboard to serve a variety of different stakeholders with different requirements.
Delivery of a custom-built local area marketing solution to empower properties across the globe. The resulting Starworks portal centers around a web-to-publish solution that leverages editable templates integrated with Starwood’s home-grown DAM.
Automated clustering of accident data paired with intelligent campaign selection to raise awareness of accident risks in a targeted way.
gateB supported Swisscom (SC) in migrating to a new marketing automation solution by BSI, which forms an optimal foundation for controlling omnichannel marketing activities from a central hub. As part of this initiative, gateB expanded the setup by integrating relevant channels and processes. An important extension was the integration of the existing SC Preference Service portal for newsletter subscribers, as well as the establishment of the corresponding backend for customer management within Swisscom's BSI system. This enables customers to easily manage their data and receive information that meets their needs, all fully GDPR-compliant. This integration streamlines customer acquisition efforts and enhances cross-platform customer experience.
Optimization of media spending on all channels while maintaining consistent results for the tutti.ch brand.
Creation of user journeys in mobile banking and support in developing insights from the defined KPIs.
Implementation of an intelligent enterprise content management platform and integration with various peripheral systems. The creation, translation and distribution of content in a wide variety of channels is highly automated and enables a high degree of personalization in customer communication.
Introduction of journey analytics to allow for the visualization of customer journeys, conversion reporting and analytical CTAs.
Introduction of a solution to manage Word, PowerPoint and email signature templates. The solution enables centralized and efficient template updating and distribution for different organizational units.
Knowledge transfer for collecting and recording the behavioral data of known and unknown web visitors and the implementation of behavior-based customer clustering, as well as conception and implementation of the design for the creation of newsletters and landing pages in a marketing automation solution.
Implementation of the latest marketing technology for greater efficiency in creating business reports.
Implementation of an intelligent enterprise content management platform. The creation, translation and distribution of content in a wide variety of channels is highly automated and enables a high degree of personalization in customer communication.
Implementation of the means to make the huge amount of information from the ZKB archive accessible and useful in the digital age on the occasion of the company’s 150th anniversary
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