Insights
Atupri is a Swiss health insurer for private individuals with an eventful history. Founded in 1910 as the SBB Pension Fund, Atupri has been an open health insurer since 2016 and now offers a range of innovative insurance products.
By developing from an employer-based health insurance company with a trailblazing role in social policy to one of the largest health insurers in Switzerland, Atupri had already demonstrated a pioneering spirit and ability to innovate.
To build on that, the insurer wants to reposition itself digitally. Specifically, they want to put a strong focus on their insureds and their experience when interacting with the brand. Atupri seeks a customer experience that is as convenient, simple, straightforward, and self-explanatory as possible.
gateB supported Atupri in various ways to improve the customer experience. We started with a data-driven approach and followed it through from use cases to customer journeys, and ultimately their implementation via “stories” in the marketing automation solution bsi.cx (i.e., (BSI stories).
The BSI stories were designed based on Atupri's strategic requirements and then implemented via bsi.cx. The implementation also included the design of templates and landing pages.
Employee training helped them to learn the new way of working in lockstep with the implementation of the BSI stories, and to establish the sustainable use of this tool long-term.
In addition, gateB supported the Atupri team in campaign management during the company’s intensive fall months.
gateB supported us with the introduction of the marketing automation solution bsi.cx right from the start, meeting us eye-to-eye and with great expertise. The learning curve in my team when designing, implementing, and playing out stories for customer development and retention was understandably steep. Shortly after rolling out bsi.cx, we were able to launch the first campaigns and in doing so, significantly support our fall business, which is important to us. A major success factor was the partnership between the teams at Atupri and gateB.
Michael Wüthrich, former Head of Corporate and Marketing Communication
The reasons for more automation vary from company to company. However, an objective such as "I want to introduce marketing automation software" is not very promising. After all, data and systems are only ever a means to an end.
Customer Intelligence
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Robert is one of Switzerland's leading pioneers in data-driven marketing. For more than 20 years, he has been active in various functions in the field of direct marketing. He also lectures at several universities on the topics of data-driven and digital marketing. Since 2015, Robert has been responsible for the business development of intelligent customer engagement at gateB. He supports companies by using data and data-based methods to make their customer relationships smarter and more efficient in order to improve both the customer experience and the profitability of the company.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
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gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
USA
gateB Consulting, Inc.
815 Hampton Drive
Venice, CA, 90291
USA
Thank you for your interest
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