#1: Embracing the spirit of innovation
From the outset, our U.S. team recognized the importance of staying ahead of the curve. Embracing cutting-edge technologies and continuously evolving our solutions allowed us to deliver exceptional value to our clients.
By fostering a culture of innovation and encouraging our team to think outside the box, we were able to pioneer groundbreaking solutions that set us apart in the competitive landscape.
#2: Finding the right people for the job
We’ve known from day one that our team is our most valuable asset. That’s why we invested heavily in attracting and retaining top talent.
From the people who have been with us from day one to our newest hires, we’ve assembled a diverse and highly skilled workforce. We’re both grateful for and impressed by the work they do.
Together with our team of incredible people, we also work to continuously create a collaborative environment that fosters creativity. That’s what makes it possible for us to tackle complex projects with confidence.
Long story short, we know we wouldn’t be where we are today without the dedication and expertise of every member of our team.
#3: Fostering strong client relationships
In a world where “new logos” is king, we doubled down on cultivating and nurturing the clients we have. Our journey has always been guided by a steadfast commitment to customer satisfaction. We learned early on that building strong, long-lasting relationships with our clients is the foundation of success.
By actively listening to their needs, understanding their pain points, and tailoring our services accordingly, we earned the trust and loyalty of so many companies that we still work with today — and attracted new ones because of the earned trust.
As the world of marketing continues to speed up, we’re excited to see where those relationships take us in the next 10 years.
#4: Leaning into global operations
As a subsidiary of our headquarters in Switzerland working alongside gateB locations across the globe — from Hamburg to Singapore — we faced unique challenges in our cross-border operations. Navigating through legal, regulatory, and logistical complexities demanded meticulous planning and execution. Our ability to adapt and overcome these obstacles paved the way for smooth operations and expansion in the U.S. market.
Today, we’ve done more than just make it work. We’ve been able to lean into the strengths of our different gateB locations to create a more capable, robust global company.
#5: Staying agile in a dynamic market
The technology consulting landscape is ever-evolving, and being adaptable is critical to survival. We have ten years of proof of the importance of remaining agile and responsive to both market shifts and client demands.
And we have added proof from the last few years as the pace of change has only accelerated. As more of our clients take their workforces remote and their services digital, we have had to efficiently and thoughtfully scale. Even as digitization moves faster, our agility allows us to show up for our clients.
Through the years, our flexibility has helped us to seize new opportunities and sustain our growth. Our agility lets us pivot our strategies when needed, ensuring that we stay relevant and competitive — no matter what’s ahead.
#6: Cultivating a meaningful company culture
Our strong, positive company culture sits at the heart of our achievements — and the achievements of every gateBer. We’re driven by a passion to serve our clients with a team of individuals who feel supported and excited by their work.
By prioritizing open communication, fostering a supportive work environment, and celebrating individual and team successes, we’ve cultivated a culture that inspires our team to excel. With an emphasis on collaboration and camaraderie, we’re poised to overcome challenges and achieve our collective goals.
#7: Pairing thought leadership with thoughtful digital marketing
We knew we needed to develop brand recognition. To do that, we worked to establish ourselves as thought leaders within the marketing operations and analytics technology space.
With thoughtful content marketing and participation in industry events, we found the opportunity to share our expertise. And this helped position us as a go-to authority in the field, attracting new clients and partnerships and accelerating our growth.
