#1: Centralize everything you can
In order for organizations to scale their marketing operations with the ever-increasing number of channels, alongside customers’ growing expectations, centralization is key.
By bringing everything together and eliminating data silos, marketers are best poised to create meaningful experiences personalized to their customers.
Additionally, centralization plays a critical role in scaling marketing ops. When data, workflows, and best practices are centralized, they can be refined and adapted as companies grow and their needs and opportunities change.