Over the course of last decade, more and more enterprises have been dependent on Digital Asset Management (DAM) systems to effectively organize and store their digital assets. As digital asset management systems have evolved to offer increased customizability and a wider spectrum of pricing and functionalities, enterprises must now consider various criteria when determining which DAM solution is the most suitable for their business needs.
As DAM consulting and implementation specialists we have written a number of pieces on Digital Asset Management (DAM) in the past. Before we kick the month of September off with more detailed content DAM, we wanted to recap what we have already said and provide an overview or guide to navigating the information that is already available to you all.
In one of our earliest articles, we looked at how a digital asset management (DAM) solution can act as a consolidated repository and single source of truth for an organization’s assets. We explain what a digital asset management (DAM) solution is and how it can help your organization drive more value across your multi channel marketing operations.
Reasons for why enterprises may want to implement an Enterprise DAM were explained here. In this article we also considered when a good time might be to upgrade the DAM your organization currently has in use.
In another article we looked at the value of Metadata tagging and why spending some time to strategically think about ways to organize the assets within your digital asset management software makes sense. Easier recall and getting more mileage out of the assets already produced, so you save the resources needed to create is again, is one of the key reasons for better tagging.
Are you realizing the full potential of your digital asset management today? With an efficient DAM that is adapted to your individual processes and seamlessly integrated, you can save valuable time and reduce recurring and manual tasks for your team.
Our team of digital asset management specialists will analyze, design and implement the right solution for you and your company.
What if your sales and marketing teams could not just easily access all of the building blocks they need to create personalized, compliant, on-brand touchpoints, but also make those touchpoints easily scalable? In a different article, we looked at how combining a digital asset management (DAM) system with content enablement solutions can empower sales marketing teams while ensuring alignment with legal and brand guidelines.
With the rapidly increasing number of digital channels, shorter customer attention spans, and growing complexity of marketing organizations, the demands on content operations are changing. Content creation and management is no longer a linear process between marketing departments and creative agencies. In this article we examine how a technology-agnostic DAM – with the right integration, automation, scalability, and orchestration capabilities – can act as the heart of a corporation’s modern content operations.
This article looks at the role artificial intelligence (AI) will play, and is already playing, in content generation and digital asset management. Does your DAM Solution already offer smart-tagging or other machine-learning functions to save you much of the heavy lifting? Is content creation still a largely manual process or have your organizations already embraced automated content generation via the AI tools that are out there?
Jan-David (JD) has a wide variety of experience having worked in the fields of enterprise software sales, technology management, strategy and innovation consulting, and marketing for over 8 years. Since 2017 he has placed a focus on business development and digital transformation working with several different organisations including some of the world’s top-tier consultancies.
Digital Transformation
gateB GmbH
Jungfernstieg 7
20354 Hamburg
Deutschland
Jan-David (JD) has a wide variety of experience having worked in the fields of enterprise software sales, technology management, strategy and innovation consulting, and marketing for over 8 years. Since 2017 he has placed a focus on business development and digital transformation working with several different organisations including some of the world’s top-tier consultancies.
gateB GmbH
Jungfernstieg 7
20354 Hamburg
Deutschland
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Management
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Olaf started building gateB in 2009 with a focus on helping companies digitize and optimize their marketing processes. Today, digital transformation touches and affects all business areas. As a result, Olaf has further developed gateB together with the management team. Now, the company is globally positioned and supports renowned organizations in fully tapping their digital potential and strengthening their customer relationships in the long term.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Digital Transformation
gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
Sarah is the Managing Director of gateB Consulting, Inc. (USA) and is responsible for leading and developing the implementation and consulting business in the American market. She has years of experience in marketing and consulting for large companies. Sarah knows exactly what drives brands and how to strengthen them through digitalization.
gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
Marketing Operations
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
René has been working in the field of enterprise software for more than 15 years, eight of them as Head of European Business Development for a provider of license accounting software in London. Since 2014, René has been responsible for marketing operations, brand experience and content management as Managing Director at gateB, as well as Deputy CEO for Business Development of the gateB enterprise. He also has extensive experience in the evaluation and implementation of digital asset management (DAM), marketing resources management (MRM), enterprise content management systems (CMS), brand portals and marketing planning systems.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Customer Experience
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Marco is a consultant with a focus on driving business value through the use of data and technology. He is a member of the gateB leadership team and has helped shape the company’s growth path from its inception to a leader in data-driven customer engagement. As Managing Director, he is responsible for customer intelligence and customer experience.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Customer Intelligence
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Robert is one of Switzerland's leading pioneers in data-driven marketing. For more than 20 years, he has been active in various functions in the field of direct marketing. He also lectures at several universities on the topics of data-driven and digital marketing. Since 2015, Robert has been responsible for the business development of intelligent customer engagement at gateB. He supports companies by using data and data-based methods to make their customer relationships smarter and more efficient in order to improve both the customer experience and the profitability of the company.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Human Resources
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Laura is our HR Manager and has been working with gateB for many years. Together with her team, she is responsible for the entire employment lifecycle. Simultaneously, she acts as the point of contact for all concerns relating to human resources. With a lot of heart and soul, she takes care of the well-being of gateB employees and, in doing so, significantly contributes to gateB’s success.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
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gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
USA
gateB Consulting, Inc.
815 Hampton Drive
Venice, CA, 90291
USA
Thank you for your interest
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