Insights
We used to be satisfied when AI produced insights: a sentiment score, a forecast, or a recommended next step. But those outputs still landed on dashboards or in email chains — waiting for humans to execute. The cost was clear: slow follow-through, inconsistent execution and lost ROI. We found that the organisations that progressed were those that treated AI as an actuator, not just a narrator. They built automation layers that trusted model outputs enough to trigger downstream processes — for example creating orders, initiating investigations, or updating customer records — while preserving human-in-the-loop checkpoints for riskier steps.
In regions like APAC, where business processes often spanned several countries and regulatory regimes, the benefit was especially tangible. Teams cut cross-border processing times and reduced manual reconciliation between local systems.
We had experimented with point-to-point automations and toy bots, and they often broke as complexity grew. Orchestration platforms started solving this by acting as the conductor: managing sequencing, retries, conditional logic, parallel branches and observability. With orchestration, AI models became one of many actors in a workflow alongside middleware, legacy systems and people.
n8n and similar low‑code platforms proved pragmatic choices for teams: they lowered the barrier to integration, allowed rapid iteration and enabled centralised visibility of cross‑border workflows. In one engagement we worked on, a Singapore-based payments team used n8n to automatically reconcile transactions flagged by an ML fraud model, triggering a hold, emailing the customer, and kicking off a remediation case — all with audit trails suitable for regulators.
Autonomy without governance is reckless. We have seen experiments where models made changes that conflicted local regulations or contractual terms. To scale AI that acted, organisations embedded governance at three levels: policy definition (what is allowed), enforcement (automated checks and approvals) and observability (logging, explainability and human review). This layered approach kept speed without sacrificing control.
Teams often face additional requirements — data residency rules, diverse privacy regimes and differing consumer protections. These realities pushed product and ops teams to codify governance as part of their automation platform. For instance, a regional insurer we advised built rules that routed claim‑approval steps differently based on jurisdiction, ensuring compliance while preserving global efficiency.
Example 1 — Retail: dynamic fulfilment orchestration
A Southeast Asian e‑commerce operator moved from “predictive inventory alerts” to “automatic re‑routing.” An AI demand forecast triggered workflows that adjusted warehouse allocations, issued replenishment orders to suppliers, and updated delivery partners.
The result: fewer stockouts during flash sales and a smoother experience across Malaysia, Indonesia and Singapore where logistics partners and customs rules varied.
Example 2 — Financial services: automated risk remediation
An Asian bank adopted an ML model to flag suspicious transactions. Instead of producing tickets for manual review, the model’s verdict triggered a workflow that performed enrichment (KYC checks), applied business rules, and escalated high‑risk items to compliance officers with a prefilled dossier — reducing investigation time and improving auditability.
Example 3 — Government services: citizen service automation
A state agency used conversational AI to triage citizen enquiries. When the AI identified certain routine requests (e.g., permit renewals), it kicked off an orchestrated flow that verified identity, checked eligibility, and submitted renewals to backend systems — freeing frontline staff to focus on complex cases.
Speak with our experts:
Management
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Olaf started building gateB in 2009 with a focus on helping companies digitize and optimize their marketing processes. Today, digital transformation touches and affects all business areas. As a result, Olaf has further developed gateB together with the management team. Now, the company is globally positioned and supports renowned organizations in fully tapping their digital potential and strengthening their customer relationships in the long term.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Digital Transformation
gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
Sarah is the Managing Director of gateB Consulting, Inc. (USA) and is responsible for leading and developing the implementation and consulting business in the American market. She has years of experience in marketing and consulting for large companies. Sarah knows exactly what drives brands and how to strengthen them through digitalization.
gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
Marketing Operations
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
René has been working in the field of enterprise software for more than 15 years, eight of them as Head of European Business Development for a provider of license accounting software in London. Since 2014, René has been responsible for marketing operations, brand experience and content management as Managing Director at gateB, as well as Deputy CEO for Business Development of the gateB enterprise. He also has extensive experience in the evaluation and implementation of digital asset management (DAM), marketing resources management (MRM), enterprise content management systems (CMS), brand portals and marketing planning systems.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Schweiz
Customer Experience
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Marco is a consultant with a focus on driving business value through the use of data and technology. He is a member of the gateB leadership team and has helped shape the company’s growth path from its inception to a leader in data-driven customer engagement. As Managing Director, he is responsible for customer intelligence and customer experience.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Customer Intelligence
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
Robert is a pioneer in data-driven marketing with over 20 years of experience in direct marketing. A lecturer at multiple universities, he specializes in digital and data-driven strategies. Since 2015, he has led business development for intelligent customer engagement at gateB, helping companies leverage data to enhance customer relationships, optimize experiences, and drive profitability.
gateB AG
Sennweidstrasse 35
6312 Steinhausen
Switzerland
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gateB Consulting, Inc.
815 Hampton Drive, Unit 1B
Venice, CA, 90291
USA
gateB Consulting, Inc.
815 Hampton Drive
Venice, CA, 90291
USA
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