What it means to be a Rising Star
Of their 176 partners across the globe, Sitecore named seven Rising Stars this year. The company gives this award out to recognize partners “for growing with Sitecore and their commitment to increasing their Sitecore knowledge.” At the same time, Rising Stars earned this status in the last year because they “generated significant customer value by identifying and fulfilling customer needs with our Sitecore solutions.” In other words, this Rising Star award means we know how to make Sitecore work for specific needs.
Our team of implementation and integration specialists has taken the time to learn the skills needed to set our clients up for success. In fact, as Sitecore says on their website, “Brands looking to leverage the Sitecore Content Hub and CDP to its fullest potential — without heaping work onto their own plates — can turn to gateB.”
Catch us in action
The Rising Star award isn’t the only indication that we’re growing in our Sitecore capabilities. We also recently partnered with their team to talk about content operations at a Henry Stewart webinar.
Two of our gateB Consulting Inc. team members — Sarah Iskander, our CEO, and Fadi Wissa, our CTO — joined Caridad Bojorque, Sitecore’s Content Hub Product Specialist, and Corrie Sahli, their Content Hub Sales Regional VP. In the webinar, we gave participants the chance to pick our brains and explore common content ops issues.
We talked about the growing breadth of content types, plus new frontiers that many marketers are only starting to explore (like the metaverse). That led us to capture common content operations issues into three buckets:
- Lack of resources
- Lack of energy and vision
- Lack of dedicated owners
To help people overcome these hurdles, we recommend thinking about content in a channel-agnostic way. To future proof, we also suggested leaving room to develop for emerging markets.
Ultimately, we said a content strategy paired with good tools matters now more than ever. Wissa explained, “As channels explode exponentially, we’re forced to either hire more people and create more content and put our heads down and work harder — or take a step back and try to architect and reuse.”
The recording is still available on the Henry Stewart site, but if you want a quick recap, we have a blog summarizing the key takeaways.